Author Archives: pointwestcreative

Here are some pretty devastating facts about email marketing (you might want to brace yourself): The average open rate of marketing emails across all industries is 21.5%.The average click-to-open rate is 10.1%. The average click-through rate is just 2.3%.  This means that if you can have an audience of 2000, just 46 of those people areContinue reading “7 Tips for Email Marketing Copy That Actually Converts”

Looking to improve your Google Search rankings with your copywriting? You’ve probably heard about the importance of keywords in Search Engine Optimisation (SEO), but how much do you know about long-tail keywords, the little nuggets of specificity that help your content reach a perfectly targeted audience?  Long-tail keywords are an important part of the SEOContinue reading “What are Long-Tail Keywords and How Do I Use Them?”

AI and machine learning tools have recently burst into life in the field of copywriting, with many companies now using platforms such as Jasper.ai and OpenAI to generate multiple forms of written content, from product descriptions to blog posts. While this can be seen as a win for businesses looking to save time and money,Continue reading “Mind vs Machine: Can AI replace the human touch in the copywriting industry?”

It’s been a while since Instagram announced that they were “no longer a photo-sharing app.” Since then, many users have gradually begun to see a drop in their engagement… and if you’re reading this, you probably have been too!  So what can be done to bring back that wonderfully encouraging engagement that you used toContinue reading “The BEST Instagram strategy for 2022 “

Just when you thought Instagram couldn’t make any more changes … it did. Just a few months after announcing that Instagram will “no longer be a photo-sharing app”, head of the app Adam Mosseri has just released a video telling users that they may notice a change in their home feed as a new featureContinue reading “A Full-Screen Feed for Instagram…? “

If you’re a small business owner running your own social media accounts, you’ll know just how much time and planning goes into creating a content schedule. But did you know that one of the best things you can do for your social media calendar is to actually reuse and repurpose some of your already existingContinue reading “12 Easy Ways to Repurpose Your Content”

Everyone loves gaining a new Instagram follower. It’s great to know that your content has reached someone new and that it’s sparked their interest enough for them to hit that blue button. But how do you make sure that your new followers are going to actually interact with your content? And more importantly, how doContinue reading “6 Simple Tips for turning Followers into Fans”

You’ve spent hours researching, writing and perfecting your latest blog post and it’s finally time to publish it. But how can you make sure that you grab people’s attention before they scroll right past your carefully crafted article?  Writing a strong, punchy headline is key to getting eyes on your content. You need to getContinue reading “5 Super Easy Tips for Writing a Killer Headline “

Picture this: You’ve just discovered a new brand that you love and decide to look them up on Instagram. But upon loading their page you find a bunch of poor quality images, mismatching text and no real theme at all. Would you want to follow them and have more of this type of content litteringContinue reading “How Do I Create a Visually Appealing Instagram Feed?”

You may well have seen the term user-generated content, or UGC, mentioned on various social media platforms. It’s actually very straightforward and, once you’re familiar with it, is great addition to your social media content plan, so here’s your handy guide on all things UGC.  What is it?  User-generated content is any content that hasContinue reading “What is User-Generated Content and How Do I Use It on Social Media? “