Author Archives: pointwestcreative

Have you noticed Instagram looking a little different lately? Seeing fewer photos from your friends and more and more videos from creators filling up your screen? In June this year, head of Instagram Adam Mosseri announced that Instagram is “no longer a photo sharing app”, and that going forward the platform will be focussing moreContinue reading “Your Guide to Instagram Reels “

Ever found yourself typing, deleting and retyping your Instagram captions over and over again?  Sometimes after researching, planning and creating your content, the hardest part can actually be knowing what to say! Do you need to be funny? Should you write an essay or keep it brief? Do captions even matter?! (Hint – yes, theyContinue reading “How to Write the Perfect Instagram Caption”

If you’re a business or creator looking to grow your brand on Instagram, you’ve probably realised by now that it’s a lot easier said than done. Maintaining audience engagement, following trends and keeping up with ever-changing algorithms can be exhausting, and it’s easy to waste a lot of time aimlessly scrolling and refreshing the appContinue reading “Your Daily Instagram Checklist”

Creating social media content, coming up with new ideas and getting everything scheduled and organised ahead of time is already difficult enough when you’re running a business. But on top of that, you keep coming across new terms that you’ve never heard of before… and it can be hard to keep up!  While it canContinue reading “What Are Content Pillars and How Do I Use Them?”

Like a lot of people, I entered 2020 with a good feeling that it was going to be My Year. And it started out great. I was living in London with my best friend, I had two jobs, a great social life and I had just been invited out to Nashville to promote a tourContinue reading “Starting a Portfolio Career: My Experience”